Have you ever been in a new city and needed a cab, not knowing what number to call and where you were? Taxi gives you local cab numbers in two touches on your iPhone, wherever you are. Even in your own city, Taxi allows you to keep your address book pristine and call a cab without a fumble.
Coming to the iPhone Apps Store August 2008.
Miscellaneous icon design.
As an online jewelry retailer, Luxe Jewels (now Stellat & Dot) is bridging technology gap between traditional a direct sales business model and an e-commerce driven web presence.
The Summer 2007 site rebrand revealed a look meant to appeal to women across the country while bringing a web standards revamp into the site in support of the e-commerce goals.
The Topaz Project was initiated to produce an open-source publishing platform to sustain the needs of increasingly wired scientific community. The inaugural site needed to balance interactive tools alongside with research content.
The PLoS ONE brand was defined on top of the recent re-brand of the existing journals. Launch-dependent interactive features were identified, produced, and refined in collaboration with a Javascript developer. Within three months, the PLoS ONE site was developed, designed, and launched.
PLoS, a non-profit publishing startup, launched with the mission of "making the world's scientific and medical literature a public resource." By 2006, the organization was publishing five web-based journals and required a web presence which would suppport a high volume of content by a resource-constrained team.
The redesign focused on optimizing readability for the text-centric content. A constrained-width fluid layout was established to best serve a wide-range of browsing requirements for an international user-base; each of the five journals was skinned with a unique palette for consistency and efficiency of production. Tableless, semantic XHTML templates were created for existent and future content, and a CSS-controlled presentation layer was implemented. IAB standard banner slots were introduced to leverage previously untapped opportunities for advertising revenue.
Challenge. Design and code a simple blog template in ten hours or less.